Australia-based streetwear imprint Jungles Jungles launches its Burnout collection designed for the Spring/Summer 2019 season. It is designed to embody the energy of recent generations, showcasing the overwhelming essence of fatigue, described by the label as “a state of emotional and physical exhaustion caused by a prolonged period of stress and frustration”.
The millennial energy is often recognized as burnout and the label takes advantage of it in a playful manner with graphics that reads "Blow Me." There are also details including french terry dyes and vintage charcoal colors. The silhouettes include the usual streetwear structures such as hoodies, long sleeve tops, graphic tees, and more. The Burnout collection is now available to shop online at Jungles Jungles.
What's Driving This Trend
- Millennial Burnout Fashion
- The Jungles Jungles Burnout collection taps into the trend of capturing millennial burnout through its apathetic aesthetic.
- Playful Graphics
- The collection showcases playful graphics with phrases like 'Blow Me', catering to the trend of witty and irreverent streetwear.
- Vintage Streetwear
- The collection incorporates vintage charcoal colors and French terry dyes, reflecting the trend of nostalgia and retro-inspired fashion.
Who This Affects Most
- Streetwear
- The streetwear industry can leverage the millennial burnout trend to create fashion that resonates with this consumer segment looking for self-expression.
- Graphic Design
- Graphic designers can explore the trend of playful and irreverent graphics in streetwear, creating designs that capture the attention of the millennial market.
- Textile and Dye Manufacturing
- The textile and dye manufacturing industry can capitalize on the trend of vintage-inspired fashion by producing French terry dyes and vintage charcoal colors for streetwear brands.
