October 1st was World Vegetarian Day, and BurgerFi's Hippie Burger was released in honor of that. While its not rare for fast food brands to introduce plant-based alternatives to their menu, BurgerFi took a less conventional approach. The 'Hippie Burger' was available for one day only, driving a new consumer to the stores, while engaging with existing ones.
The burger in question features a plant-based burger from Beyond Meat stacked on top of a VegeFi Burger. The doubled-patty offering is complete with cheese, lettuce, tomato and the brand's signature sauce. The potato bun that holds everything together helps to elevate the vegetarian-friendly menu item. Available for one-day only, BurgerFi's Hippie Burger arrived at a $10 price point.
Image Credit: BurgerFi