October 1st was World Vegetarian Day, and BurgerFi's Hippie Burger was released in honor of that. While its not rare for fast food brands to introduce plant-based alternatives to their menu, BurgerFi took a less conventional approach. The 'Hippie Burger' was available for one day only, driving a new consumer to the stores, while engaging with existing ones.
The burger in question features a plant-based burger from Beyond Meat stacked on top of a VegeFi Burger. The doubled-patty offering is complete with cheese, lettuce, tomato and the brand's signature sauce. The potato bun that holds everything together helps to elevate the vegetarian-friendly menu item. Available for one-day only, BurgerFi's Hippie Burger arrived at a $10 price point.
Image Credit: BurgerFi
What Makes This Trend Stand Out
- One-day Promotions
- The use of limited-time promotions creates urgency and drives consumer engagement.
- Plant-based Alternatives
- The introduction of plant-based burger options taps into the growing demand for vegetarian and vegan food choices.
- Vegetarian-friendly Menus
- The inclusion of vegetarian-friendly items on menus caters to a wider range of dietary preferences and attracts a broader customer base.
Sectors Adopting This
- Fast Food
- Fast food chains can utilize one-day promotions and plant-based alternatives to attract new customers and increase sales.
- Restaurant
- Restaurants can capitalize on the trend of offering vegetarian-friendly options to appeal to a diverse customer base.
- Food and Beverage
- The food and beverage industry can explore the potential of limited-time promotions and plant-based alternatives to meet the evolving consumer preferences.
