BUQU, an electronics brand, specializes in fashion-forward charging accessories that function as playful key chains as much as they do mobile power banks.
At CES 2017, BUQU showed off a number of new accessories, which took the shape of faux fur pom-poms, popsicles, watermelon, penguins and even glow-in-the-dark ghosts. In addition, the electronics brand created a power bank with DJ and producer Steve Aoki. In honor of the Miami-born artist's live performance trick where he throws a fluffy cake at those close to the front, BUQU shaped the power bank into a slice of the sweet treat.
With a USB charging port that's compatible with both iPhone and Android devices, an LED fuel gauge and a 2,500mAh battery, the cake-shaped BUQU power bank is perfect for music festival and concert attendees who need to conveniently charge their phones.
What's Driving This Trend
- Fashion-forward Charging Accessories
- There are opportunities for disruptive innovation to create even more fashionable and stylish charging accessories to cater to a wider audience.
- Playful and Unique Designs
- There is potential for disruptive innovation in the creation of even more playful and unique designs for charging accessories that can appeal to different personalities.
- Collaboration with Celebrities
- There is potential for disruptive innovation in collaboration with other celebrities and artists to create new and unique charging accessories that can appeal to their fans and followers.
Who This Affects Most
- Consumer Electronics
- The consumer electronics industry can explore new and unique designs, such as cake-shaped power banks, to offer a variety of charging accessories to their customers.
- Fashion
- The fashion industry can explore opportunities to create more fashionable and stylish charging accessories that can cater to consumers who value both style and functionality.
- Entertainment
- The entertainment industry can explore collaboration opportunities with artists and celebrities to create themed charging accessories that can appeal to their fans and followers.
