Daku is a artist based out of India that has come up with a way to create street art using shadows and typography as seen on this building mural. The building is covered in three dimensional letters that protrude from the building and face upwards so that when the sun shines down on them, they reveal words that are displayed onto the building's facade.
The use of letters and shadows to create sentences is an unconventional way to depict a mural on the side of a building that is similar to the way a sundial operates. This means the words displayed such as "wish," "people," "colour" and "identity" are all visible at a specific moment in time.
What's Driving This Trend
- Shadow Street Art
- Exploring the creative use of shadows in street art opens opportunities for new artistic expressions.
- 3D Typography
- Incorporating three-dimensional letters into murals allows for dynamic and interactive visual experiences.
- Sun-activated Art
- Leveraging the power of the sun to reveal hidden words presents opportunities for innovative outdoor installations.
Who This Affects Most
- Art and Design
- The art and design industry can embrace new techniques like shadow street art to push boundaries and captivate audiences.
- Advertising and Marketing
- Using 3D typography in advertising and marketing campaigns can create eye-catching visuals and enhance brand messaging.
- Architecture and Construction
- Architects and construction professionals can explore sun-activated art installations to incorporate unique elements into building facades.
