These bubble-wrapped fruit ads by PA Publicidade is a clever way to market its client, which is a food delivery company that prides itself on offering fresh and well-kept items to its customers.
This advertisement showcases a sole banana covered in traditional packaging material, set in front of a completely yellow background to accentuate the bold color of this fruit. What makes this ad so creative is its ability to display the purpose of the company with just one simple image. What better way to promote a company that prides itself on delivering food in good condition, than by showcasing a piece of easily bruised fruit, which is securely packaged in bubble wrap?
The simple yet striking visual imagery that this advertisement displays is a great way to catch people's attention, and encourages them to associate secure packaging and delivery with how the company works.