Moschino's Porta Nuova retail shop recently opened in the heart of the Milan suburb and is an homage to brutalist architecture. Conceived by the brand's creative director Jeremy Scott, this retail space blends a minimalist shell with vibrant and eye-catching products.
While Moschino's clothes and accessories are known for having a loud and eccentric flair, its newest flagship store is simplistic and understated, fitting in with Jeremy Scott's new vision for the Italian fashion label.
This brutalist architecture boutique boasts linear forms and concrete finishes that act as a blank slate for its vibrant and texture-enriched wardrobe staples. The pieces also feature eye-catching prints and are displayed next to a myriad of quirky accessories like t-shirt shaped bags and teddy bear phone cases.