Geometric Industrial Furniture

Konstantin Grcic Designed the Cast Iron Brut Collection for Magis

London-based designer Konstantin Grcic crafted the Brut collection for Italian label Magis, inspired by industrialized materials. The talented designer transformed raw materials such as cast iron into beautiful, sleek pieces of home furniture. Grcic makes the most out of these natural materials, refining and merging them with stylish upholstery for an elegant end product. Most commonly, cast iron is used to craft heavy-duty structures, such as bridges or machinery; Grcic uses the unconventional choice in contrast with soft fabrics, wood and marble for the Brut collection.

The Brut collection offers two sofas, an armchair, two benches and tables. Specifically, the furniture collection is designed to fill the spaces of homes and commercial settings to offer a place of social purposes or rest.

Industrialized Materials
Opportunity to explore innovative uses of industrial materials in creating sleek and elegant furniture pieces.
Unconventional Design
Opportunity to challenge traditional furniture design by combining unconventional materials, such as cast iron, with soft fabrics and wood.
Merge of Raw and Refined
Opportunity to create a unique aesthetic by merging raw industrial materials with refined upholstery and finishes.

Industries Being Reshaped

Furniture Design
Opportunity for furniture designers to experiment with industrial materials in creating modern and stylish pieces.
Home Decor
Opportunity for home decor brands to offer unique and innovative furniture options that incorporate industrial elements.
Commercial Interiors
Opportunity for commercial interior designers to create visually striking spaces by incorporating furniture pieces that blend raw and refined materials.
SCORE
2.4 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 47%
Activity 16%
Freshness 8%