Another Broken Egg Cafe is elevating the experience it offers with a focus on cocktails, including new drinks, at-home DIY alcohol kits and individually packaged cocktails in pouches. The to-go brunch cocktails include options like the orange mimosa, Tito's lemon mule and Tito's Mary, which feature fresh fruit additions.
As part of an invite-only, after-hours event called Meet the Mixologist, Another Broken Egg Cafe revealed a newly renovated location and fun cocktail pairings like the Champagne Mule paired with Shrimp 'N Grits, the Brunch Blueberry Margarita paired with Brunch Short Ribs.
Conveniently packaged to-go cocktails have quickly become a part of the norm and they are continuing to thrive despite the changes to the service industry over the last year.
What's Driving This Trend
- To-go Cocktails
- The rise of To-Go Cocktails is an opportunity for the beverage industry to create innovative packaging solutions.
- DIY Alcohol Kits
- DIY alcohol kits are a trend that create opportunities for liquor stores and bars to increase awareness of their brands and product lines.
- Cocktail Pairings
- Cocktail Pairings are a trend that can be utilized by bars and restaurants to create unique dining experiences and increase customer engagement.
Who This Affects Most
- Beverage Industry
- To-Go Cocktails present a disruptive innovation in the beverage industry, creating a need for innovative and sustainable packaging solutions.
- Liquor Stores
- The DIY alcohol kits trend presents an opportunity for liquor stores to expand their product lines and offer new experiences to their customers.
- Hospitality Industry
- Cocktail Pairings are a trend that the hospitality industry can utilize to increase engagement and create unique dining experiences for their customers.
