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Sibling-Focused Photography

'Brothers' by Jonatan Fernstrom Shows Brotherly Love

— November 22, 2009 — Lifestyle
Say what you want about your own brother or sister, siblings like those depicted in 'Brothers' by Jonatan Fernstrom have a much closer bond than other peer groups. This short but sweet photo set depicts an older and younger brother in various outdoor settings, from a park to a playground.

Whether you're an only child or the middle child in ten, you're sure to love 'Brothers' by Jonatan Fernstrom.

Implications - Pairs photography and even triple photography has gained media attention in recent times, as they offer consumers a connection to multiple muses. When deciding upon models for product campaigns, businesses would be intelligent to consider siblings as models, as duplicity offers multiplied fun and acts as a way to go beyond the conventions of photography.
Trend Themes
1. Sibling-focused Photography - Capturing the bond between siblings in photography could be a disruptive innovation opportunity that resonates with consumers seeking a connection to familial relationships.
2. Pairs Photography - Utilizing multiple models, such as siblings, in product campaigns offers businesses an innovative approach to showcase their products and engage with consumers.
3. Triple Photography - Exploring the use of three siblings as models in photography can create a unique and dynamic visual experience, presenting disruptive opportunities for creative campaigns.
Industry Implications
1. Photography - The photography industry can benefit from incorporating sibling-focused and pairs photography into their services to cater to consumer demand for more meaningful and relatable imagery.
2. Fashion - Fashion brands can leverage sibling models in their campaigns to illustrate a deeper connection and shared experiences, presenting disruptive opportunities in the industry.
3. Advertising - Incorporating sibling models in product advertisements can create a more relatable and authentic narrative, offering disruptive innovation opportunities for the advertising industry.
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