Premium beverage producer 'Belvoir Fruit Farms' recently launched a new campaign that helps to support the British hedgehog. In recent years, the population of hedgehogs in the UK has fallen dramatically. The animal's decline is largely related to the loss of traditional hedgerows in Britain.
Belvoir aims to support the protection of the British hedgehog through a unique bottle top campaign. Working in tandem with the Tiggywinkles Wildlife Hospital, Belvoir encourages consumers to collect and donate the bottle tops from its products. For every bottle top received, Belvoir promises to make a donation to the Tiggywinkles Wildlife Hospital. The company ultimately hopes to raise enough money to support the treatment of sick and injured hedgehogs.
The campaign demonstrates how companies can support conservation efforts by engaging consumers.