Brian Wilson is best known for two things: being the closing pitcher of the World Series winning San Francisco Giants game and for having an enormous and epic beard.
The star pitcher has recently launched an online interactive website in participation with the MLB Always Epic campaign that features other notable baseball stars. In this interactive website, Brian Wilson talks about how legendary his beard is and how no one is allowed to touch it. He then goes on to explain that individuals are only allowed to explore his facial hair through this online experience.
On the site, you can venture into different portions of Brian Wilson's beard and see what kind of crazy things go on beneath the mane. From Bigfoot sightings to Irish dancing, Brian Wilson's fuzzy beard is definitely growing a whole new world.
What Makes This Trend Stand Out
- Online Interactive Experiences
- Creating interactive websites that allow users to explore unique aspects of a product or person, such as Brian Wilson's epic beard.
- Celebrity Branding
- Utilizing the fame and image of celebrities to promote and market products, like Brian Wilson's involvement with the MLB Always Epic campaign.
- Novelty Marketing
- Implementing quirky and unexpected marketing tactics, such as exploring a baseball player's facial hair, to engage and captivate consumers.
Sectors Adopting This
- Sports Marketing
- Using athlete endorsements and partnerships to promote products and campaigns, like the collaboration between Brian Wilson and MLB.
- E-commerce
- Creating interactive online experiences to showcase and sell unique products or experiences, such as the exploration of Brian Wilson's beard.
- Entertainment
- Leveraging celebrity personas and experiences to create engaging and immersive content, like the online exploration of Brian Wilson's epic beard.
