Chicago-based artist Louis de Guzman has teamed up with the Chicago Cubs to create a new apparel capsule and corresponding sculpture, which has been installed inside the Wrigley Field shop.
The new sculpture has been named 'COHERE,' and it's a five-foot-tall, 700-pound bronze sculpture of the iconic Cubs bear logo. However, the logo has been reimagined by Guzman through his signature aesthetic. In addition, Guzman has released a collection of 150 hand-painted resin sculptures, all of which replicate the design of the COHERE statue but in miniature. What's more, Guzman teamed up with Mitchell and Ness to release a matching COHERE t-shirt and hoodie capsule.
According to Guzman, the project was "intimate and surreal" and an experience that was amazing to share "with friends and family at the historic stadium.”
Image Credit: The Chicago Cubs
Why This Trend Is Growing
- Artist-designed Sports Merchandise
- The collaboration between Louis de Guzman and the Chicago Cubs exemplifies the potential for artists and sports teams to create unique and highly-desirable merchandising opportunities.
- Signature Aesthetic Sculptures
- Guzman's signature aesthetic that reimagines the Cubs bear logo in the COHERE statue demonstrates a trend towards notable designers partnering with established brands to create unique branding opportunities.
- Limited-edition Resin Collectibles
- Guzman's collection of 150 hand-painted resin sculptures replicating the COHERE statue's design creates a trend towards limited-edition items that appeal to collectors and fans alike.
Industries Being Reshaped
- Sports Merchandise
- Custom-designed, limited-edition sports merchandise allows sports teams to connect with fans at a deeper level and create new revenue streams.
- Fine Arts
- Collaborations between fine artists and corporations provide special opportunities for artists and brands to create unique, customized items.
- Collectibles
- Limited-edition collectibles that appeal to fans and collectors alike continue to be highly sought after and can create new revenue streams for companies.
