After discovering that a recent poll reveals that just 50% of people under the age of 35 intend to participate in the Brexit vote to determine Britain's membership in the European Union membership, the adam&eveDDB agency launched the #DontF*ckMyFuture campaign.
One of the celebrity-backed spots stars actress Keira Knightley, who demonstrates one some of the many things that can be done in the span of five seconds. After showing off "the perfect awards face," she reminds that it also takes the same amount of time to cast a vote with an "X" on a ballot.
Other British celebrities who were called upon to lend their voices to the campaign include Lily Cole, Vivienne Westwood and Big Narstie.
Ahead of the EU Referendum, many offbeat campaigns like this one are being created specifically to capture the attention of young voters.
What's Driving This Trend
- Youth Political Engagement
- The #DontF*ckMyFuture campaign highlights the need for more young people to participate in political voting.
- Celebrity-backed Campaigns
- The involvement of celebrities such as Keira Knightley and Lily Cole in the #DontF*ckMyFuture campaign shows a growing trend of using famous figures to raise awareness for important causes.
- Offbeat Political Campaigns
- The creation of unique and attention-grabbing campaigns, like #DontF*ckMyFuture, is becoming common practice to engage young voters.
Who This Affects Most
- Advertising and Marketing
- Companies in the advertising and marketing industry can tap into the trend of celebrity-backed campaigns to create impactful and engaging content.
- Political Campaign Management
- The success of offbeat political campaigns like #DontF*ckMyFuture creates opportunities for political campaign management professionals to devise innovative strategies to engage younger voters.
- Youth Engagement Programs
- The need for increased youth political engagement opens up opportunities for organizations and programs that aim to educate and motivate young people to participate in the political process.
