The first meal of the day has long been considered the most important. Food blogs and cooking channels have updated the morning menu, releasing imaginative takes on classic pancake and waffle trays. Rising health concerns have placed a nutritional emphasis upon the bulk of these takes, frequently replacing the bacon, eggs and home fries combo with lighter options. The Breakfast Trend Report surveys this proliferation of brunch time ventures, clad with over 500 edible launches and 60 PRO Trends.
Carb-oriented breakfast foods have become a restaurant staple, consistently increasing sales and consumer interest. Diner frequenters are not necessarily looking to indulge in rich foods, but are rather interested in being fuller for longer, often the result of well-balanced plates. These demands for nourishment have placed new expectations upon chefs and cafes, the bulk of which are addressed in the Breakfast Trend Report.