The Weetabix Breakfast Muffin is the latest product from the brand that has been created in partnership with foodservice part of the Finsbury Food Group Kara. The muffin will be launched this month in the UK and will come in two delicious flavor options including Apple & Raisin and Apricot & Oat, which will both feature a naturally fiber-rich profile. This will allow consumers to conveniently consume more fiber without having to take too much time out of their schedule in the morning to do so.
Speaking on the new Weetabix Breakfast Muffin, Marketing Director Francesca Davies said, "Breakfast is a dynamic occasion for consumers and businesses and while the majority of people still eat breakfast at home, we understand that lives are getting busier. Being able to grab a convenient, nutritious and tasty breakfast has never been more important. We are excited about the possibilities that a muffin from Weetabix will bring for consumers looking to pick up a breakfast on the move and for retailers looking to delight their shoppers with something new and relevant.”