The Weetabix Breakfast Muffin was Created in Partnership with Kara
Michael Hemsworth — March 29, 2019 — Lifestyle
The Weetabix Breakfast Muffin is the latest product from the brand that has been created in partnership with foodservice part of the Finsbury Food Group Kara. The muffin will be launched this month in the UK and will come in two delicious flavor options including Apple & Raisin and Apricot & Oat, which will both feature a naturally fiber-rich profile. This will allow consumers to conveniently consume more fiber without having to take too much time out of their schedule in the morning to do so.
Speaking on the new Weetabix Breakfast Muffin, Marketing Director Francesca Davies said, "Breakfast is a dynamic occasion for consumers and businesses and while the majority of people still eat breakfast at home, we understand that lives are getting busier. Being able to grab a convenient, nutritious and tasty breakfast has never been more important. We are excited about the possibilities that a muffin from Weetabix will bring for consumers looking to pick up a breakfast on the move and for retailers looking to delight their shoppers with something new and relevant.”
Speaking on the new Weetabix Breakfast Muffin, Marketing Director Francesca Davies said, "Breakfast is a dynamic occasion for consumers and businesses and while the majority of people still eat breakfast at home, we understand that lives are getting busier. Being able to grab a convenient, nutritious and tasty breakfast has never been more important. We are excited about the possibilities that a muffin from Weetabix will bring for consumers looking to pick up a breakfast on the move and for retailers looking to delight their shoppers with something new and relevant.”
Trend Themes
1. Fiber-rich Convenience - The rise of fiber-rich prepackaged muffins provides an opportunity for food companies to tap into the growing demand for convenient, healthy breakfast options.
2. On-the-go Breakfast - The Weetabix Breakfast Muffin highlights the trend of busy consumers seeking portable breakfast choices, creating potential for the development of more grab-and-go breakfast products.
3. Partnerships for Innovation - Collaborations between food brands and foodservice companies, like the partnership between Weetabix and Kara, present opportunities for innovation and the creation of unique breakfast offerings.
Industry Implications
1. Food and Beverage - The rise of fiber-rich prepackaged muffins provides opportunities for companies within the food and beverage industry to develop and market convenient, nutritious breakfast options.
2. Convenience Retail - The demand for on-the-go breakfast choices creates potential for convenience stores and retailers to expand their product offerings and cater to the needs of busy consumers.
3. Foodservice - Partnerships between foodservice companies and food brands present opportunities for innovation and the creation of new breakfast products to meet the demands of consumers seeking convenient and tasty options.
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