The New Quaker Breakfast Flats are Designed for Eating on the Go
Katherine Pendrill — March 30, 2016 — Lifestyle
References: quakeroats & foodbev
Quaker Oats recently expanded its line of on-the-go products with its new Breakfast Flats. With more and more consumers taking their breakfast to go, these snack bars provide a tasty and portable morning meal solution.
The new Breakfast Flats are baked snack bars made from a combination of oats, nuts, dried fruit, flax and sunflower seeds. There are three flats in each package, giving consumers plenty to snack on during their morning commute. Not only are the snack bars delicious, but each serving is high in fiber and whole grains. The bars are also low in calories, coming in at less than 200 calories per serving.
Packaged in individually wrapped pouches the new Breakfast Flats are perfect for consumers who are looking for a convenient and nutritious way to satisfy their hunger.
The new Breakfast Flats are baked snack bars made from a combination of oats, nuts, dried fruit, flax and sunflower seeds. There are three flats in each package, giving consumers plenty to snack on during their morning commute. Not only are the snack bars delicious, but each serving is high in fiber and whole grains. The bars are also low in calories, coming in at less than 200 calories per serving.
Packaged in individually wrapped pouches the new Breakfast Flats are perfect for consumers who are looking for a convenient and nutritious way to satisfy their hunger.
Trend Themes
1. On-the-go Breakfast - The trend of consumers seeking fast and nutritious breakfast options creates an opportunity for innovative products like oatmeal-based breakfast bars.
2. Healthy Snacking - The trend of consumers seeking healthy and convenient snacking options creates an opportunity for nutritious snack bars made from whole grains, nuts, and dried fruit.
3. Low-calorie Foods - The trend of consumers seeking low-calorie yet filling foods creates an opportunity for snack bars that are high in fiber and contain nutrient-rich ingredients like oats, flax, and sunflower seeds.
Industry Implications
1. Food and Beverage - The food and beverage industry can continue to innovate in the breakfast/snack bar category with new product offerings that address the needs of on-the-go and health-conscious consumers.
2. Commuter Products - The market for commuter products has an opportunity to expand with the introduction of nutritious and convenient breakfast bars that are designed to be eaten on the go.
3. Wellness and Nutrition - The wellness and nutrition industry can leverage the trend of healthy snacking by developing more products that offer nutritious and whole food ingredients, while also being portable and easy to consume.
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