Berlin's Bread & Butter Show has teamed up with System 180 for an incredible winter solution for their fashion event in January at Berlin's historical Tempelhof airport. The 400-meter-long roofed airfield will be connected with a temporary facade made with tons of steel, 12,500-meter stainless steel pipes and 5,000 square meters of plastic.
During the summer Bread & Butter fashion show, the event is held underneath the 12-meter roofed airfield. For the winter, however, the organizers had to find a way to keep attendees and models comfortable. This is a great idea to connect scenic architecture with the historic roofed airfield.
Key Themes Behind This Trend
- Giant Pop-up Facades
- Utilizing temporary facades made from unconventional materials for event spaces.
- Temporary Architecture Solutions
- Creating innovative designs to accommodate seasonal changes in event venues.
- Historical Location Transformations
- Using unique architectural solutions to update and enhance historical sites for modern events.
Where This Applies
- Event Planning
- Opportunities to offer unique and customizable event spaces by incorporating temporary facades.
- Architecture and Design
- Disruptive innovation potential in developing new materials and techniques for temporary structures in architectural design.
- Fashion and Retail
- Opportunities to create immersive and dynamic fashion events through the use of innovative temporary structures.
