The branding and packaging design for the Tap Espresso & Salad Bar takes a distinct approach to being somewhat fun, 50s and focused on ingredients. The branding aesthetic is the design work of Christos Zafeiriadis and focuses on the Sydney, Australia cafe in a way that calls to mind a number of different artistic styles.
Drawing on inspiration from the 50s, the various ingredients used by the brand as well as its artisanal nature, the branding and packaging design is stylistically charming. It balances the line between being too urban and modern by highlighting rustic colors and materials that are inherently rich in warmth. This helps to create a visual identity for the brand that demands a second glance when spotted in the hands of customers.
Illustrated Cafe Branding
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