BRABAR is a new inclusive junior intimate apparel brand that focuses on helping teenagers feel confident and comfortable in their skin. According to the brand's website, "8 out of 10 girls are wearing the wrong size bra," and to fix this, the company's mission and purpose is to educate younger demographics on how to find a properly fitting bra. BRABAR offers a unique "shop by band" concept that uses it's signature EZ-fit method to determine the consumer's band size.
The apparel brand boasts a variety of bras ranging from an open back halter bra to a laceback bralette, offering a more inclusive size range including band sized 28 - 38. To date, the company has one brick-and-mortar store located in New Jersey, however, consumers can order online.
Image Credit: Instagram/ @BRABAR.us