It's easy to think of the good such organizations as the Boys and Girls Club of Canada are doing right now, but its latest campaign hones in on how its programs benefit children in the future as well. This particular commercial focuses on a young boy who appears to be frustrated with his drawing skills. He crumbles and throws paper after paper while the camera pans out. It is only then that the viewers see he is making the garbage can without so much as a glance.
This Boys and Girls Club of Canada commercial honors Anthony Bennett, number one NBA draft pick, who was a member back in 1998. By focusing on such a talent, the campaign brings attention to its slogan, "Great Futures Start Here." The youth organization shows that it fosters amazing talent.
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