The Counter Custom Burgers is ushering in the spring season with two tasty new offerings: the Bourbon Glazed Burger and the Kentucky Burger.
The Counter Custom Burgers is known for serving up tasty burgers made from top-quality ingredients, and its latest creations live up to that mission. The first of the new offerings is the Bourbon Glazed Burger, which features an all-natural Angus beef patty, topped with a rich bourbon glaze, pepper jack cheese, cheddar cheese, lettuce, tomatoes, pickles, a crispy fried onion ring, and hickory BBQ sauce, all served on a toasted brioche bun with a side of bacon aioli. On the other hand, the new Kentucky Burger starts with an all-natural Angus beef patty, which is paired with peppered bacon, cheese, Bourbon-glazed onions, and red onions, on a toasted brioche bun with a side of hickory BBQ sauce.
Both of these new offerings are available from The Counter Customer Burgers for a limited time.
Image Credit: The Counter Custom Burgers
What's Driving This Trend
- Bourbon-glazed Burgers
- Opportunity to explore new flavor combinations and ingredients to create unique burgers that cater to diverse taste preferences.
- Limited-time Offerings
- Opportunity to drive sales and create excitement by regularly introducing exclusive menu items that inspire customers to revisit the establishment.
- Premiumization
- Opportunity to increase margins and enhance the overall customer experience by using high-quality ingredients and presenting menu items in an elevated manner.
Who This Affects Most
- Fast Food
- Bourbon-glazed burgers could be a unique and delicious addition to fast-food menus, potentially attracting new customers and driving sales.
- Casual Dining
- Limited-time offerings and premiumization strategies could help casual dining establishments differentiate themselves in a crowded market and attract more discerning diners.
- Alcohol
- Collaborating with distilleries to create unique alcohol-infused glazes and toppings on food menu items provides an opportunity to cross-promote products and increase sales for both industries.
