Teleflora, the flower delivery company, launched a social media ad campaign to promote its Christmas-themed bouquet collection. The campaign is titled 'The Elf' and it combines CGI and live-action footage, and it has both 15 second and 30-second ads. The ad runs across various platforms including YouTube, Facebook, Instagram, Twitter and more. Additionally, the new campaign follows the brand's marketing direction, which was outlined two years ago with the 'Love Out Loud' campaign.
The company decided to run the campaign on social media due to the fact that consumers engage with these mediums more and more. Teleflora believes that through its campaign it can reach young adults who mostly consume ad-free content on platforms like Netflix.
Teleflora's Christmas bouquet collection has prices ranging from $55-80.
Image Credit: Teleflora