It might not appear as such at first glance, but the La Sonrisa de Tares wine bottle label is geometrically inspired by the natural world that has helped produce the product within.
Designed by Neosbrand, the La Sonrisa de Tares branding features an array of geometric pieces that intersect in order to form a somewhat abstract bit of imagery. The abstract shapes, however, correlate to the location where the wine is created. This is explained by Neosbrand who said, "The label of ‘La Sonrisa de Tares’ is a kaleidoscope of vines, land and sky. All these elements portray the life of the wine and show the young and delightful character."
The new La Sonrisa de Tares wine comes from the Dominio de Tares winery in Spain and is targeted towards a younger consumer.
Key Themes Behind This Trend
- Geometric Branding
- Opportunity to use geometric shapes and patterns to create new and unique branding designs inspired by nature.
- Innovative Product Packaging
- Opportunity to use product packaging to tell a brand story and connect with consumers through unique and creative designs.
- Targeting Younger Consumers
- Opportunity to create products that target a younger consumer demographic through unique and eye-catching branding designs.
Where This Applies
- Wine and Spirits
- Opportunity to use creative branding designs on wine and spirits labels to attract consumers and increase sales.
- Graphic Design
- Opportunity for graphic designers to explore new and unique branding concepts inspired by nature and geometric shapes.
- Marketing and Advertising
- Opportunity for marketers and advertisers to use innovative product packaging and branding to connect with younger consumers.
