It might not appear as such at first glance, but the La Sonrisa de Tares wine bottle label is geometrically inspired by the natural world that has helped produce the product within.
Designed by Neosbrand, the La Sonrisa de Tares branding features an array of geometric pieces that intersect in order to form a somewhat abstract bit of imagery. The abstract shapes, however, correlate to the location where the wine is created. This is explained by Neosbrand who said, "The label of ‘La Sonrisa de Tares’ is a kaleidoscope of vines, land and sky. All these elements portray the life of the wine and show the young and delightful character."
The new La Sonrisa de Tares wine comes from the Dominio de Tares winery in Spain and is targeted towards a younger consumer.