'Both Sides' by Andreas Stavrinides is a photo shoot that celebrates beauty using multiple models with identical makeup and hair. I can't decide whether these models remind me more of mannequins or Barbie dolls, but the mirrored effect is hypnotizing.
Check out more images of 'Both Sides' by Andreas Stavrinides above, and keep clicking for more features that highlight matching from Trend Hunter's archives.
Implications - Society is saturated with advertisements flaunting photography, making it overwhelming for consumers. However, if companies can incorporate a unique edge into their advertising and show the consumer something they haven't seen before, they can hold their attention. Industries should focus on more extreme advertising -- this will ensure that consumers absorb and remember their message.
What Makes This Trend Stand Out
- Mirrored Makeup
- Exploring the use of identical makeup and hair on multiple models through photography, creating a hypnotizing mirrored effect.
- Identical Models
- Collaborating with multiple models to showcase identical characteristics, creating a unique edge in advertisements.
- Extreme Advertising
- Focusing on more extreme advertising to capture and hold consumer attention.
Sectors Adopting This
- Fashion Photography
- Incorporating identical makeup and hair on multiple models in fashion photography and marketing.
- Beauty Industry
- Exploring the use of mirrored makeup in beauty industry advertisements and showcases.
- Advertising Industry
- Leveraging the use of more extreme and unique advertising techniques to capture and hold consumer attention.
