French soccer label Paris Saint-Germain channels the talents of French artist Tyrsa to design a set of Bonkers jerseys -- this creation serves as a wild typeface for the label's 'Jordan Brand Champion League' apparel. Paris Saint-Germain continues to achieve a global presence "on and off the pitch" and this recent collaboration delivers playful text graphic designs. The lettering on the jerseys are altered to look distorted -- this is created by hand by taking a basketball typeface and scanning it. This gives a merged sene of both soccer and basketball visual design elements.
Each letter graphic is made in two different design iterations in order to allow consumers to personalize their own arrangement of letter sets. The label showcases athlete names including Neymar, Verrati, Buffon, and Mbappé in a variety of fonts.
Why This Trend Is Growing
- Textual Sports Jerseys
- The use of distorted text and typographic designs on sports jerseys create opportunities for creative collaborations between apparel and graphic design industries.
- Personalized Athlete Apparel
- Providing a variety of font options allows for personalized creation of athlete jerseys, potentially leading to a rise in demand for customizable apparel.
- Merging Sports Visual Elements
- Incorporating elements of multiple sports, such as basketball and soccer, into design can lead to disruptive innovation in sports apparel.
Industries Being Reshaped
- Apparel Design
- Collaboration between sports apparel and graphic design industries can result in unique and visually appealing apparel for athletes and fans alike.
- Sports Merchandise
- Increased demand for personalized sports apparel can create a new market opportunity for sports merchandise retailers.
- Sports Marketing
- Incorporating playful and unique designs into sports marketing may increase brand visibility and appeal to a wider audience.
