The Bonds of London Stay Positive Candies Support The Mix Charity
Michael Hemsworth — October 3, 2020 — Marketing
References: bonds-confectionery & conveniencestore
The Bonds of London Stay Positive candies are a new range of sweets from the UK-based brand that are intended to offer consumers a treat that will work to support a charitable cause. The products will see 5p from each of the different varieties sold being donated to The Mix to help provide support for those under 25 who require counseling, crisis support and more. The candies include Bonds ‘Brighter Days’ with Mini Pencil Bites, Bonds ‘Pass on the Love’ with Heart Gummies, Bonds ‘Squeeze the Day’ with Sherbet Lemons and Bonds ‘In This Together’ with Cherry Jellies.
Sales & Marketing Director Helen Bradshaw spoke on the new Bonds of London Stay Positive candies saying, "Bonds of London confectionery has become a trusted brand over its 120 years and we’re proud to be collaborating with and supporting The Mix charity."
Sales & Marketing Director Helen Bradshaw spoke on the new Bonds of London Stay Positive candies saying, "Bonds of London confectionery has become a trusted brand over its 120 years and we’re proud to be collaborating with and supporting The Mix charity."
Trend Themes
1. Charitable Candy - Opportunity for brands to create sweets that support charitable causes.
2. Support for Youth - Increasing demand for products that contribute to counseling and crisis support for young people under 25.
3. Purpose-driven Marketing - Brands can differentiate themselves by aligning with charities and showcasing their social impact.
Industry Implications
1. Confectionery - Innovative candy brands can leverage their products to raise funds for charitable organizations.
2. Mental Health - The mix of confectionery and mental health support provides an opportunity for collaboration and innovation.
3. Marketing and Advertising - Brands can capitalize on purpose-driven marketing strategies to connect with socially conscious consumers.
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