The New Boka Food Granola is Low in Sugar and Fat
Michael Hemsworth — September 20, 2019 — Marketing
References: bokafood & conveniencestore
The new Boka Food Strawberry Granola is being launched by the brand as a health-focused alternative to conventional cereal varieties on the market.
The granola is being marketed as the only cereal of its kind on the market that has four green traffic lights; this refers to the colored nutritional labels on the pack. The granola is reported to contain 3.4 grams of sugar along with 2.4 grams of fat per 100 gram serving, and is also high in fiber and under 200 calories (when paired with skimmed milk).
The Boka Food Strawberry Granola features a mix of oats, wheat and barley with freeze dried strawberries in the mix for a touch of sweetness. The product is being launched by the brand at the lunch! trade show that's taking place in London from September 19 to 20.
The granola is being marketed as the only cereal of its kind on the market that has four green traffic lights; this refers to the colored nutritional labels on the pack. The granola is reported to contain 3.4 grams of sugar along with 2.4 grams of fat per 100 gram serving, and is also high in fiber and under 200 calories (when paired with skimmed milk).
The Boka Food Strawberry Granola features a mix of oats, wheat and barley with freeze dried strawberries in the mix for a touch of sweetness. The product is being launched by the brand at the lunch! trade show that's taking place in London from September 19 to 20.
Trend Themes
1. Low-sugar Cereals - The trend of low-sugar cereals presents an opportunity for brands to offer healthier and guilt-free breakfast options.
2. Health-focused Alternatives - The trend of health-focused alternatives allows for the development of innovative products that cater to consumers' desire for nutritious food choices.
3. Nutrient-dense Snacks - The trend of nutrient-dense snacks opens up possibilities for brands to create granolas that are not only tasty but also packed with essential nutrients.
Industry Implications
1. Food and Beverage - The food and beverage industry can explore the low-sugar granola trend by developing innovative products that align with consumers' growing health-consciousness.
2. Cereal Manufacturing - Cereal manufacturers have an opportunity to disrupt the market by producing health-focused alternatives that offer low sugar and fat content without compromising taste.
3. Health and Wellness - The health and wellness industry can capitalize on the demand for nutrient-dense snacks by promoting and partnering with brands that offer guilt-free granolas.
2.2
Score
Popularity
Activity
Freshness
