Southeastern fast food chain Bojangles' is giving its famous Bo-Berry Biscuits an update for the upcoming football season. While biscuits are not the first thing most people think of when discussing the best tailgating snacks, Bojangles' is hoping to change that mindset with its adorable, football-themed treats.
To celebrate the start of the 2016 NFL season, Bojangles' Bo-Berry Biscuits will now come in a sporty football shape. To complete the football-inspired design, the biscuits will be topped with a sweet icing dressed in the pattern of football laces. Additionally, the Football-Shaped Bo-Berry Biscuits will feature baked-in Bo-Berries for a sweeter version of the chain's original biscuits.
The new Football-Shaped Bo-Berry Biscuits demonstrate how fast food restaurants can make slight alternations to existing products to tailor them to different occasions and seasonal events.
What Makes This Trend Stand Out
- Seasonal Themed Food
- Fast food restaurants can attract more customers by creating products that are tailored to different occasions and events by adding themed inspired shapes and designs.
- Innovative Product Design
- Innovative product design can help fast food chains differentiate their brand and products from competitors and increase customer loyalty.
- Customization Options
- Fast food restaurants can allow customers the flexibility to customize their food to their preferences, creating a personalized experience and increasing customer satisfaction.
Sectors Adopting This
- Fast Food Industry
- The fast food industry can increase customer engagement and loyalty by offering products that are tailored to specific occasions and events.
- Food and Beverage Manufacturing
- Food and beverage manufacturers can incorporate innovative product design in their product development and increase their market share and sales.
- Sports and Entertainment Industry
- The sports and entertainment industry can benefit from partnerships with fast food chains and create co-branded products that cater to the fans during the events or occasions.
