G Fuel, the “official energy drink of Esports®” is partnering with Japanese video game developer Capcom to launch a new Mega Man-inspired energy drink. The ‘Blue Bomber Slushee’ is a sugar-free vanilla blue raspberry-flavored formula that boosts focus and energy, perfect for late-night gaming sessions.
G Fuel's success can be partially attributed to the brand’s streamer affiliate program, where major Twitch streamers can gain access to an affiliate code to share discounts with their audiences. G Fuel’s partner list includes popular streamers like Hmay, IMAngelikaa, and more.
The collaboration will also have a special Collector’s Box, complete with a ‘Mega Buster’ branded can and cup. Interested parties can visit G Fuel’s website to sign up for the ‘Blue Bomber Slushee’ waitlist.
Image Credit: G Fuel
G Fuel Announces a Mega Man-Inspired Energy Drink Flavor
1. Gamer Energy Beverages - The booming esports industry presents opportunities for energy drink brands to target gamers seeking performance-enhancing beverages.
2. Collaboration Marketing - Partnering with popular streamers and video game developers can help brands like G Fuel expand reach and drive sales.
3. Limited Edition Collector's Items - Offering exclusive collectible items and packaging can create buzz and drive demand for new product launches.
1. Energy Drinks - The esports industry presents a growth opportunity for energy drink brands to tap into a niche market seeking performance-enhancing beverages for long gaming sessions.
2. Video Games - Collaborating with popular video game franchises can create new revenue streams for brands and help reach a highly engaged audience.
3. E-commerce - Direct-to-consumer e-commerce platforms provide a streamlined channel for energy drink brands to sell directly to the esports community and other target markets.