Strategically Social Staircases

Bloomberg Hong Kong's New Office Staircase Encourages Interaction

The Bloomberg Hong Kong office was known in the architecture world for its sculptural spiral staircase, but the company decided that, however iconic, its staircase was setting a poor precedent for office culture. As such, Bloomberg Hong Kong enlisted architecture studio Neri & Hu to redesign the office conduit, and the result is a more socially encouraging common space.

The new staircase at the media outlet's office is complex and open, with countless nooks, crannies, and coves for impromptu meetings -- as well as for low-key water cooler conversation. The staircase thus becomes a sought-after space in its own right. In fact, Neri & Hu purposefully denied extensive views of Hong Kong's Victoria Harbour to further engender engagement with people inside the office, rather than landmarks outside.

Open Office Design
The trend of open office design encourages interaction and collaboration among employees, creating a more socially engaging workspace.
Informal Meeting Spaces
The trend of creating informal meeting spaces, like the nooks and crannies in the Bloomberg Hong Kong office staircase, provides opportunities for impromptu collaborations and idea generation.
Socially Engaging Architecture
The trend of designing socially engaging architecture, such as the complex and open staircase in the Bloomberg Hong Kong office, enhances office culture and fosters meaningful interactions.

Sectors Adopting This

Interior Design
The interior design industry can explore disruptive innovation opportunities by creating innovative and functional common spaces that promote social interaction and collaboration in modern office environments.
Architecture
The architecture industry can leverage the trend of socially engaging architecture to design office spaces that prioritize employee well-being, promote creativity, and enhance overall productivity.
Collaborative Workspace Solutions
The industry of collaborative workspace solutions, like furniture and technology providers, can capitalize on the trend of open office design and informal meeting spaces by offering innovative products and services that facilitate collaboration and foster a sense of community in the workplace.
SCORE
5.1 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial
  • Gen X (primary audience)
POPULARITY
Popularity 87%
Activity 59%
Freshness 8%

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