This year, to celebrate National White Cane Day—a day that promotes "the integration and autonomy of the blind and visually impaired in society"—Bath & Body Works Panama created #TheBlindExhibition.
Although art lovers are typically restricted to experiencing painting, sculptures and other creations with their eyes only, Bath & Body Works Panama invited artists to incorporate the scents and textures of its products into works of art for a more inclusive, multi-sensory experience. Unlike many art exhibitions, #TheBlindExhibition invited people to explore the various works of art through their sense of touch and smell.
In the spirit of inclusivity, the exhibit dedicated to the visually impaired featured works of art with descriptions printed in both English and Spanish, as well as Braille.
Key Themes Behind This Trend
- Multi-sensory Art Exhibitions
- Opportunity for art institutions to expand inclusion by incorporating multiple senses in exhibition experiences.
- Inclusive Product Design
- Opportunity for businesses to create sensory experiences that are inclusive for people with disabilities and different abilities.
- Multi-cultural Art Exhibitions
- Opportunity for art institutions to create exhibits with descriptions printed in multiple languages for more accessibility and inclusivity.
Where This Applies
- Art and Design
- Art institutions can benefit from creating multi-sensory experiences and inclusive exhibits, as it can attract new and diverse audiences.
- Beauty and Personal Care
- Beauty and personal care companies can create more inclusive and diverse product experiences by incorporating multi-sensory elements and designing for different abilities.
- Tourism and Hospitality
- Hotels, resorts, and other hospitality businesses can benefit from creating inclusive and multi-sensory experiences for guests with different abilities.
