Nike introduces a new iteration of the iconic Blazer Mid '77 sneaker model with a Voodoo Doll added on the side. The design capture the essence of the superstitious object. It's attached to the lateral side collars with a duo of cream tonal buttons that can be used to hold the doll figurine in place.
The doll itself is done up in a puffy patchwork-themed look and spells out 'Nike' as an added branding touch in black, rustic orange, and teal as the lettering. The feet also have orange Swooshes as another added flair. The upper is made from canvas materials and has exposed stitching. Rounding out the shoes are the suede Swooshes and gum outsoles.
Image Credit: Nike
What's Driving This Trend
- Superstitious-themed Accessories
- Opportunity for companies to incorporate traditional folklore, supernatural elements or lucky charms as design motifs or marketing strategies.
- Interactive Fashion
- Opportunity for companies to add playful, interactive elements to fashion products to enhance customer engagement and experience.
- Patchwork Design
- Opportunity for companies to embrace the 'DIY' aesthetic in their products by incorporating patchwork and hand-sewn elements.
Who This Affects Most
- Fashion
- Companies in the fashion industry can explore the use of unconventional materials or design elements to create unique products that appeal to niche markets or collectors.
- Sports Apparel
- Companies in the sports apparel industry can innovate by adding interactive elements to their products, making them more than just functional but also playful and engaging.
- Athleisure
- Companies in the athleisure industry can explore incorporating patchwork or DIY aesthetics into their designs, tapping into the growing trend of consumers seeking unique and personalized products.
