Sportswear label Nike introduces a new iteration of the signature Blazer Mid '77 with contrasting Swooshes on the side of the silhouette. It takes on a Light Smoke Grey design and has alternating Checks in the hues of red and blue on each shoe.
The sneakers kick off with white as the base foundation constructed from leather materials before it is overlaid with suede touches for textural contrast. The sneaker then has black text that reads "Nike" for more branding touches that can be seen on top of the heels. The high-top sneakers are complete with the classic off-white rubber outsole foundation. The new iteration is set to launch online and in-stores in the upcoming weeks.
Image Credit: Nike
What's Driving This Trend
- Contrasting Design Sneakers
- Offering contrasting design and color sneakers could be a trend that attracts a wider range of sneaker enthusiasts who are looking for unique and bold design choices.
- Collaborative Branding Sneakers
- Collaborating with other brands/designers to create limited edition and unique branding sneakers could disrupt the traditional sneaker industry model and create new revenue streams.
- Sustainable Materials Sneakers
- Increasing the use of sustainable materials in sneaker production could be a trend to reduce the carbon footprint of the sneaker industry and appeal to environmentally-conscious consumers.
Who This Affects Most
- Sportswear
- Sportswear industry could incorporate contrasting design and color choices in other products, such as sportswear for a wider range of customers.
- Fashion
- Fashion industry could collaborate with sneaker companies to create unique limited edition products that cater to sneaker enthusiasts and fashion-conscious consumers.
- Sustainability
- Sustainability industry could collaborate with sneaker companies to develop sustainable materials and processes for manufacturing sneakers, reducing the carbon footprint of the industry.
