Jumbo Logo High-Top Shoes

Nike's Blaxer Mid Jumbo is a Dramatic Iteration of the Sneaker

Nike introduces a new Blazer Mid Jumbo sneaker model, making it one of the most funky silhouettes to date. The shoe is spotlighted by its Swoosh found on the side of the sneaker in a dramatic size. Similar to the original, the shoe is made from smooth leather materials throughout the base foundation of the shoe.

This section is done in a solid black color and the drastically large Swooshes are done in a contrasting red hue for a bold look. This causes it to travel down to the midsole foundations of the shoe as well. The collars boast a slight change, delivering a similar look as a sock-materials aesthetic. The tongue retains the foam-infused material paired with a tab down the middle of the throat.

Image Credit: Nike

Jumbo Silhouettes
Expanding on the oversized Swoosh trend, there is room for innovation in creating even larger designs.
Material Aesthetic
Experimenting with unique materials such as sock-like fabric could lead to the next big trend.
Color Blocking
Taking bold color combinations to the extreme with multiple colors on every piece of the shoe.

Industries Being Reshaped

Footwear
Companies can differentiate themselves by creating unique silhouettes and colorways.
Fashion
The trend towards maximalism leaves room for experimentation in print, color and texture in all aspects of fashion.
Sportswear
Sports apparel and accessories can include bold design choices to make a statement off the field.
SCORE
3.6 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 58%
Activity 40%
Freshness 11%

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