Special Black Friday deals and offers are more readily associated with massive retailers than they are with local craft businesses, but that isn't stopping 'Highland Brewing Company' from releasing its limited edition Black Watch Double Chocolate Milk Stout in conjunction with the consumer holiday. Based out of Asheville, North Carolina, one of the craft beer capitals of the world, Highland is known for its unique and creative brews (even within the already creative craft beer scene.)
The limited edition, Black Friday 'Black Watch' stout was initially released as a pilot batch last year, and the public response was overwhelmingly positive. Itching for another round of the rich, chocolate milk stout, Highlander decided to release the beer in a limited run again -- this time on the holiday that accurately reflects its black coloring.
Key Themes Behind This Trend
- Local Craft Beverage Specials
- Craft businesses are embracing traditionally corporate shopping holidays like Black Friday to promote their unique and creative beverages.
- Limited Edition Beer Releases
- Breweries are leveraging scarcity to create buzz-worthy, experimental brews that they can sell for a premium.
- Holiday Themed Beverages
- Craft beverage companies are releasing seasonal specialty drinks designed to tap into the excitement of consumer holidays.
Where This Applies
- Craft Beer
- Craft breweries are experimenting with creative flavors and limited-run releases to differentiate themselves and build a loyal following.
- Local Beverage Businesses
- Local beverage businesses are finding success by celebrating traditionally corporate holidays and leveraging marketing campaigns with a creative twist.
- Seasonal Beverage Merchandising
- Craft beverage businesses are capitalizing on the excitement of consumer holidays by releasing seasonal specialties, driving traffic and sales both in-store and online.
