Smokehead's Twisted Stout is a limited-edition Scotch whisky part-finished in stout casks and as a result, it is said to have a creamy, malty stout flavor. Bottled at 43% ABV, the product carries the sweet aromas of chocolate and treacle toffee, plus notes of dry roasted nuts, toasted marshmallows, fresh coffee, smoke, spices and toasted biscuits.
This whisky sets itself apart from a traditional standard single malt thanks to its unconventional flavors, aromas and bold packaging, which is complete with black and white swirls and a smoky purple skull.
Iain Weir, the brand director of Smokehead says, "Our unique and disruptive Smokehead thinking has led to some convention challenging, trail-blazing, rule-breaking whiskies over the years that don’t follow the usual traditions and rituals." Twisted Stout is one such example.
What's Driving This Trend
- Stout-finished Whiskys
- The trend of finishing whiskys in non-traditional barrels presents an opportunity for companies to experiment with unique flavor combinations.
- Unconventional Packaging
- There is a trend of using bold and edgy packaging to attract customers looking for something different, presenting an opportunity for companies to stand out on the shelves.
- Innovative Flavor Profiles
- The trend of experimenting with unique ingredient combinations presents an opportunity for companies to create disruptive and standout products in the whisky industry.
Who This Affects Most
- Alcohol
- The alcohol industry can innovate new product lines by incorporating non-traditional ingredients, such as stout, to create entirely new flavor profiles.
- Packaging
- The packaging industry could collaborate with alcohol brands to create bold and edgy designs that appeal to customers looking for unique products.
- Food and Beverage
- The food and beverage industry could benefit from incorporating increasingly popular stout-infused whiskys into food and beverage recipes to offer new and innovative experiences to customers.
