With Marvel's 'Black Panther' being one of the most successful films of 2018, Lip Smackers decided to celebrate with the release of a new Black Panther lip balm, which is shaped just like a miniature version of the superhero from Wakanda.
In addition to functioning as a useful lip balm that's great for hydrating and providing comfort during the dry winter months, the Black Panther lip balm is also a key chain, making it more easily accessible, while also providing a unique aesthetic. The lip balm is complete with the full suit that the superhero wears, along with the accompanying claws. On the front of the tiny torso, Marvel's classic branding is included in a small red box logo.
The Black Panther lip balm is currently available on the Lip Smackers web store, as well as from a number of particpating retailers.
Key Themes Behind This Trend
- Pop Culture Lip Balms
- Capitalizing on popular movie franchises by creating themed lip balms that function both as cosmetic and collectible items
- Functional Accessories
- Incorporating functionality into accessories, such as keychains, to increase accessibility and provide added value to customers
- Licensed Merchandise
- The creation of merchandise based on popular intellectual properties to appeal to fan bases and foster brand loyalty.
Where This Applies
- Cosmetics
- There is an opportunity for cosmetics companies to partner with popular franchises and create licensed merchandise to increase sales
- Fashion Accessories
- Creating functional accessories like Lip Smacker's Black Panther keychain can help differentiate fashion accessories brands from competitors and increase customer value
- Entertainment Merchandise
- Creating merchandise from popular franchises like Black Panther provides revenue streams and increases brand exposure
