A large part of the logic behind Black Friday's initial conception was to give consumers the opportunity to tackle their holiday shopping in the run-up to the season, and Amazon's Black Friday Deals Store is the inevitable extension of that logic. Rather than simply offering deals on Black Friday itself, or even in the week proceeding Black Friday, Amazon is offering Black Friday deals weeks before and extending those deals until just before Christmas.
In total, Amazon's Black Friday Deals Store will be in operation for 52 days -- from the first day of November until December 22nd. By leaving the deals open for that long, Amazon hopes to entice even the biggest procrastinators into doing their Christmas shopping through the massive e-retailer. To further amplify the convenience, consumers will be able to use Amazon Alexa and their smartphone cameras to find products online.