Fine jewellery retailer Birks recently announced it will be re-opening its retail locations following the ongoing COVID-19 pandemic. Leading to mass store closures worldwide, the pandemic has resulted in retailers' re-prioritization of heightened safety measures as they slowly re-open to the public.
Before announcing re-opening efforts, Birks amplified consumers' e-commerce experience by keeping its famed concierge service running virtually and over the phone. The client-focused service is one of the brand's best assets in staying connected with its target demographic who relies on Birks for celebration and milestone-specific gifting.
In terms of its re-opening plan, Birks will ensure all employees are equipped with masks and gloves, while also installing plexi shields for contactless transactions. Additionally, "each piece of jewelry touched by customers will be sanitized after it has been handled. A small number of items that can’t be disinfected will be put in a plastic pouch and placed in a vault for a number of days until safe to be taken out again."
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