These Billboards in California Draw Attention to Natural Beauty

 - Mar 7, 2017
References: & adweek
Artist Jennifer Bolande is on a mission to replace billboards in California with beautiful pictures of nature that perfectly fit into the natural landscapes.

'Visible Distance/Second Sight' is part of a larger exhibition called 'Desert X,' which helps to direct one's attention away from advertisements and back to the beautiful natural surroundings. As such, the images that are depicted on these billboards in California line up directly with the mountainous ranges behind them, making it seem almost as if the signs aren't there at all.

When driving through beautiful natural landscapes, it can be a shame to see billboards blocking picturesque views, and a project like this helps to draw attention to this fact by juxtaposing both images and reality.