Argentine designer Marcos Madia's Bikeoff is a foldable bike that is specially designed for corporate executives.
Bikeoff features an executive briefcase in the frame where important documents and files can be secured with maximum safety. The briefcase also strengthens the bike's frame while riding. Made of lightweight carbon fiber, the Bikeoff is lightweight and provides maximum mechanical resistance.
Implications - Concern for eco-minded living exists not only in the average consumer, but also among those who hold more unique positions in society. Designers are recognizing this fact and creating eco-friendly products that specifically cater to more nich markets, for instance the uber-busy, meetings-focused corporate executive, in order to fill the demand in a market that may have been previously neglected.
What Makes This Trend Stand Out
- Eco-executives
- More designers are recognizing the niche market of eco-minded corporate executives and catering to their needs with sustainable, eco-friendly products.
- Functional Foldables
- The development of foldable products, specifically bikes, that cater to the needs of busy executives is an area of potential disruptive innovation.
- High-stakes Commuting
- The rising trend of executives choosing to bike rather than drive to work presents opportunities for innovation in the biking and urban transportation industries.
Sectors Adopting This
- Sustainable Transportation
- By creating eco-friendly and functional bikes designed for corporate executives, the biking industry has an opportunity to capitalize on a niche market.
- Document Security
- The incorporation of executive briefcases within the frames of bikes presents an opportunity for innovation in the document security industry.
- Urban Commuting
- The trend of executives choosing to bike rather than drive to work presents an opportunity for innovation in the urban transportation industry.
