Argentine designer Marcos Madia's Bikeoff is a foldable bike that is specially designed for corporate executives.
Bikeoff features an executive briefcase in the frame where important documents and files can be secured with maximum safety. The briefcase also strengthens the bike's frame while riding. Made of lightweight carbon fiber, the Bikeoff is lightweight and provides maximum mechanical resistance.
Implications - Concern for eco-minded living exists not only in the average consumer, but also among those who hold more unique positions in society. Designers are recognizing this fact and creating eco-friendly products that specifically cater to more nich markets, for instance the uber-busy, meetings-focused corporate executive, in order to fill the demand in a market that may have been previously neglected.