'Bikes Oro' Donates A Bike for Each Bike Purchased
Katherine Pendrill — March 25, 2016 — Social Good
'Bikes ORO' is an Indiegogo-funded initiative that aims to provide bikes for those in need. Bikes are very important tools in that they can facilitate community building and individual empowerment. This company is using a socially conscious business model to ensure that those who need a bike the most are able to access one.
Bikes ORO operates according to a one-for-one model, which means that one bike is donated for each bike purchased. The idea for the initiative came about after company founder Chelsea Koglmeier spent time living in Uganda and Bolivia, where she realized how important bikes are to daily life. As a result, the company sells bicycles that are low-maintenance and simple enough for nearly anyone to ride.
Bikes ORO is likely to appeal to consumers who are not only looking for a more eco-friendly form of transportation, but those who are also interested in improving the lives of others around the world.
Bikes ORO operates according to a one-for-one model, which means that one bike is donated for each bike purchased. The idea for the initiative came about after company founder Chelsea Koglmeier spent time living in Uganda and Bolivia, where she realized how important bikes are to daily life. As a result, the company sells bicycles that are low-maintenance and simple enough for nearly anyone to ride.
Bikes ORO is likely to appeal to consumers who are not only looking for a more eco-friendly form of transportation, but those who are also interested in improving the lives of others around the world.
Trend Themes
1. Socially Conscious Business Models - Disruptive innovation opportunity: Explore one-for-one models in various industries to create social impact while providing products or services.
2. Empowerment Through Community Building - Disruptive innovation opportunity: Develop platforms or initiatives that empower individuals and foster community growth through shared resources or tools.
3. Eco-friendly Transportation Solutions - Disruptive innovation opportunity: Create innovative, low-maintenance transportation options that are environmentally friendly and cater to growing consumer demand.
Industry Implications
1. Bicycle Manufacturing - Disruptive innovation opportunity: Design and produce bicycles that are accessible, low-maintenance, and cater to social impact, targeting conscious consumers.
2. Sharing Economy - Disruptive innovation opportunity: Develop sharing platforms or initiatives that allow individuals to access and share resources easily, promoting community growth and empowerment.
3. Sustainable Transportation - Disruptive innovation opportunity: Create eco-friendly transportation solutions that are innovative, accessible, and align with the growing demand for sustainable options in the market.
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