'Bikes ORO' is an Indiegogo-funded initiative that aims to provide bikes for those in need. Bikes are very important tools in that they can facilitate community building and individual empowerment. This company is using a socially conscious business model to ensure that those who need a bike the most are able to access one.
Bikes ORO operates according to a one-for-one model, which means that one bike is donated for each bike purchased. The idea for the initiative came about after company founder Chelsea Koglmeier spent time living in Uganda and Bolivia, where she realized how important bikes are to daily life. As a result, the company sells bicycles that are low-maintenance and simple enough for nearly anyone to ride.
Bikes ORO is likely to appeal to consumers who are not only looking for a more eco-friendly form of transportation, but those who are also interested in improving the lives of others around the world.