While McDonald's may have dropped wraps from its American menu, the UK branch of the chain just added two new flavors to its existing line-up of Big Flavor Wraps. Intended for customers who are looking for a lighter alternative to a hamburger, the new wraps are bursting with flavorful ingredients.
The new Big Flavor Wraps come in two new varieties: the Garlic Mayo Chicken One - Crispy or the Garlic Mayo Chicken One - Grilled. The former consists of crispy chicken, garlic mayo, lettuce, tomato and cucumber wrapped up inside a soft flour tortilla. The latter features grilled chicken breast, garlic mayo, lettuce, tomato and cucumber inside the same toasted tortilla wrap. The new flavors join the existing line-up of Big Flavor Wraps, which include the BBQ Chicken & Bacon One, the Hot Peri Peri Chicken One and the Sweet Chilli Chicken One.
What's Driving This Trend
- Expansion of Fast Food Wraps
- There is an opportunity for other fast food chains to expand their wraps menu offerings to provide customers with a lighter and more flavorful option.
- Innovative Wrap Flavors
- There is an opportunity for chefs and food scientists to create new and unique wrap flavors that offer customers a fresh and exciting experience.
- Increased Demand for Healthier Options
- There is an opportunity for the fast food industry to meet the increasing demand for healthier food options by offering wraps that are filled with fresh and nutritious ingredients.
Who This Affects Most
- Fast Food
- Fast food chains can benefit from offering wraps as a healthier menu option to cater to more health-conscious customers.
- Food and Beverage
- The food and beverage industry can benefit from the increasing demand for healthier options by developing innovative and flavorful wrap offerings.
- Hospitality and Catering
- The hospitality and catering industry can benefit from expanding their wrap menu offerings to meet the demand for healthier food options at events, parties, and other functions.
