Towering Cheesy Burgers

Ushigoro Bambina's Big Burger is a Mess of Meat and Cheese

If you like your burgers tall, bunless and dripping in cheese, it's probably worth venturing to Japan's Ushigoro Bambina restaurant for a taste of Bambina's big burger.

Under all of that cheese, the Bambina Beef Burger consists of 260 grams of beef patties, bacon, onion and tomato. As far as burgers go, it's pretty simple ingredient-wise, but the look of it says otherwise. Although it's easier to call it a burger, the towering meal is more like an open-faced sandwich, since there's only a single bun buried underneath the massive food pile. As well, you've got to go at the burger with a knife and fork, unless you want your hands, face and everything else nearby to quickly become cheese-coated.

Tall Burgers
Bambina's big burger showcases the trend of towering burgers with a single bun buried underneath the massive food pile.
Cheese Dripping
The cheese-coated Bambina Beef Burger exemplifies the trend of burgers dripping in cheese.
Open-faced Burgers
Bambina's big burger challenges the traditional burger format by presenting an open-faced sandwich-like meal.

Industries Being Reshaped

Restaurant Industry
Restaurants can capitalize on the trend of tall burgers by offering their own versions of towering burgers that appeal to cheese and meat lovers.
Cheese Industry
Cheese producers have an opportunity to partner with burger restaurants to supply high-quality, meltable cheeses that create a visually appealing and delicious cheese-dripping experience.
Food Service Equipment Industry
Food service equipment manufacturers can develop innovative burger assembly and presentation tools to help restaurants create and serve open-faced burgers more efficiently.
SCORE
1.0 out of 10
GENDER
70% Men30% Women
MARKETTop markets: Asia
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 7%
Activity 14%
Freshness 8%