These Betty Crocker baking kits are being launched by the brand to help consumers celebrate the arrival of springtime and create a range of desserts with their favorite products in the mix. The range includes cookie kits, cupcake kits and frosting, which include several varieties that include recognizable candies from Hershey's. The product range includes Reese's Pieces Surprise Cupcake Kit, Hershey's Kisses Blossom Cookie Kit, Giant Cookie Kit, Lemon Cookie Mix and the Dunkaroos Frosting.
Senior Brand Manager of Betty Crocker Amanda Burlison spoke on the new Betty Crocker baking kits saying, "Families are seeking more in-home experiences and activities, and baking is a great outlet. A recent Instagram poll revealed that 97% of the more than 1,000 respondents shared that they’ve been baking more during quarantine, and 98% said they will keep baking after quarantine. We’re glad that consumers are re-discovering a love for baking during these strange times. Our spring baking kits offer unique opportunities to find joy, connect with those you love and share sweet moments together.”
What Makes This Trend Stand Out
- Springtime Baking Kits
- The trend of prepackaged springtime baking kits presents an opportunity for companies to create limited-edition baking kits with recognizable candies.
- Home Baking Experiences
- The trend of families seeking more in-home experiences presents an opportunity for companies to create innovative baking kits that provide unique experiences and connect people with their loved ones.
- Quarantine Baking
- The trend of increased baking during quarantine presents an opportunity for companies to create baking kits that cater to the needs of people under quarantine, such as healthy baking mixes or kits with limited ingredients.
Sectors Adopting This
- Food and Beverage Industry
- The trend of prepackaged springtime baking kits presents an opportunity for companies in the food and beverage industry to create new, seasonal products that cater to the baking trend.
- Consumer Goods Industry
- The trend of families seeking more in-home experiences presents an opportunity for companies in the consumer goods industry to create baking kits with unique experiences that can be shared with loved ones, such as educational baking kits for children.
- Health and Wellness Industry
- The trend of increased baking during quarantine presents an opportunity for companies in the health and wellness industry to create baking kits for people under quarantine that include healthy ingredients or cater to specific dietary needs.
