Plus-Size Dolls

Beth Ditto Gets Dolled Up By Superdoll Collectables

Beth Ditto has already conquered the fashion and pop culture world by being the cover girl of three prestigious issues in 2009. Now the plus-sized singer and budding fashion designer has her eye on the svelte Barbie doll.

Superdoll Collectables London have created a one-off doll of Beth Ditto to promote her collection for Evans, hitting stores in July.

Beth Ditto's band, The Gossip, has a new album entitled “Music for Men” coming soon, with the song “Heavy Cross” as the first single.

Plus-size Dolls
The increasing demand for inclusive toys presents an opportunity for companies to tap into the underserved plus-size market.
Customized Dolls
The rise of customized dolls provides an opportunity for companies to create personalized dolls that reflect diverse body types and ethnicities.
Celebrity Dolls
The popularity of celebrity dolls presents an opportunity for companies to collaborate with celebrities and capitalize on their fan base.

Where This Applies

Toy Industry
The toy industry needs to consider the demand for more diverse dolls and capitalize on the opportunity to create dolls that reflect different body types and ethnicities.
Fashion Industry
The fashion industry can work with toy companies to create dolls that reflect current fashion trends.
Celebrity Industry
The celebrity industry can partner with toy companies to create dolls that capitalize on the popularity of their brand and appeal to their fanbase.
SCORE
2.7 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 53%
Activity 19%
Freshness 8%