If a naughty thought comes to mind when looking at the Betadine Feminine Hygiene ad campaign, there is no need to get it out of the gutter because that is entirely the point. The furry bag is meant to resemble female genitalia since the product being promoted involves this private part. A portable cleanser, it encourages women to stay hygienic wherever they are.
Conceived and executed by DM Pratama Communications, an ad agency based in Jakarta, Indonesia, the Betadine Feminine Hygiene ad campaign was creative directed by Eko Haryanto. Shot in studio against a flesh-colored backdrop, the imagery might be racy, especially considering where the head of the bottle has been placed in the bag, but it sends a healthy message.
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