Italian sportswear brand C.P. Company introduces its new Bespoke Color project, which is essentially a customer-driven service that allows each person to custom-dye their products. There are a selection of many different colors and are carefully handcrafted by experts only. The customizing program launches with a limited selection of the label's heavy fleece Goggle hoodie, with plans to expand the selection further.
Customers simply select their desired color from the PANTONE color palette available to them, they then run a test sample for approval. Once it is approved by the customer, the product goes through a dyeing process and is shipped out to them within two weeks time. This service is offered to highlight the label's roots of pioneering garment dyeing and brings that experience to customers first-hand. The first Bespoke Color service will take place at the flagship location in Milan next year.