The Berserker X Burger Celebrates the Release of the New X-Men Movie
Katherine Pendrill — April 22, 2016 — Lifestyle
To celebrate the release of the new film 'X-Men: Apocalypse,' Red Robin is bringing back its popular Berserker X Burger for a limited time. While the burger originally made its debut back in 2013 to promote the film 'The Wolverine,' is a now returning to the restaurant's menu to support a new cinematic release.
Just as the name suggests, the Berserker X Burger is a decadent sandwich that is overflowing with toppings. The burger itself consists of a fire-grilled beef patty topped with melted cheese, lettuce, tomatoes, spicy pickles, zesty aioli and Sriracha-flavored onion straws. The burger is then served on a special brioche bun branded with an X. To top it all off, those who order the burger are encouraged to pair the spicy dish with a refreshing pint of Samuel Adams Nitro IPA.
To further promote the new film, the chain is also offering a free ticket to see X-Men: Apocalypse with the purchase of a special-edition $25 Red Robin gift card.
Just as the name suggests, the Berserker X Burger is a decadent sandwich that is overflowing with toppings. The burger itself consists of a fire-grilled beef patty topped with melted cheese, lettuce, tomatoes, spicy pickles, zesty aioli and Sriracha-flavored onion straws. The burger is then served on a special brioche bun branded with an X. To top it all off, those who order the burger are encouraged to pair the spicy dish with a refreshing pint of Samuel Adams Nitro IPA.
To further promote the new film, the chain is also offering a free ticket to see X-Men: Apocalypse with the purchase of a special-edition $25 Red Robin gift card.
Trend Themes
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Limited-time Film Collaborations — Opportunity to create unique food promotions tied to the release of popular movies.
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Decadent Overloaded Burgers — Potential for innovative burger creations with a range of extravagant toppings.
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Branded Food and Beverage Partnerships — Collaborating with beverage companies to offer specially branded products that complement menu items.
Industry Implications
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Food and Beverage — Opportunity for restaurants to leverage movie releases and create themed menu items.
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Film and Entertainment — Opportunity for film studios to collaborate with restaurants for cross-promotional campaigns.
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Gift Card and Retail — Opportunity for retailers to offer special-edition gift cards tied to movie promotions.
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