For July 2023, Salt & Straw created a unique berry ice cream collection called Berries Berries Berries Series, which features a number of beloved fruits—and one surprising kind of berry. In this collection, ice cream lovers will find plenty of creative ways to cool off and beat the heat of summer with satisfying flavors like Birthday Cakes & Blackberries, Wild-Foraged Berry Slab Pie and Goat Cheese Marionberry Habanero, which combines tangy and spicy additions.
Botanically speaking, bananas are considered berries and this collection boasts two banana-themed creations: GoNanas Strawberry Caramel Banana Bread and the vegan-friendly GoNanas Banana Blueberry Crumble.
These berry-themed flavors can be enjoyed at Salt & Straw Scoops shops for a limited time, as well as online.
Why This Trend Is Growing
- Indulgent Ice Cream Collections
- Disruptive innovation opportunity: Create unique and indulgent ice cream flavors by combining unexpected ingredients.
- Creative Summer Flavors
- Disruptive innovation opportunity: Develop new and innovative flavors that capture the essence of summer.
- Plant-based Berry Creations
- Disruptive innovation opportunity: Create plant-based ice cream flavors using berries as the central ingredient.
Industries Being Reshaped
- Artisanal Ice Cream
- Disruptive innovation opportunity: Experiment with unique flavor combinations and premium ingredients to attract a niche market of discerning ice cream connoisseurs.
- Online Food Delivery
- Disruptive innovation opportunity: Partner with popular ice cream shops to offer exclusive ice cream flavors through online delivery platforms.
- Plant-based Food
- Disruptive innovation opportunity: Develop dairy-free and vegan-friendly ice cream alternatives that appeal to health-conscious consumers seeking plant-based options.
